Relad
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Structure
Organization
Management
 
 
 
 
 
 
Logistics and Communication  

Development Steps

Current status
QM
Quality management ISO 9001:2000
 
JIT
Just in time
 
TRP
Time-phased replenishment
 
QRS
Quick response system
Under development
CAT
Electronic catalogues
 
EDI
Electronic date interchange
Next Steps
128
Bar-coding and POS scanning


Warehousing

» One warehouse in Bucharest with a capacity of 6.000 cubic meters, which constitutes one of the largest logistic capacity in the pharmaceutical area.
»

16 warehouses in country with a total storage capacity of 19.263 cubic meters.


Relad warehouses and logistics are recommended by the following characteristics:
» Utilities;
»

Autonomy;

»

Heating /cooling system assuring permanently an optimum temperature of storage;

»

Refrigerating room;

»

Insurance of the frigorific conditions during the distribution chain;

»

On-line communication facilities

»

"All risks" insurance

Sales force

Contact center: 125 Sales representatives
Call center: 60 Telephone sales operators
Delivery center: 91 Distribution agents

Promotion team

30 Medical representatives

Fleet

The national coverage and the high degree of market penetration are supported by an owned fleet of over Ford 350 vehicles.

Distribution fleet:

»

70 Tranzit Connect and Tranzit Van vehicles

»

60,000 Kg total transportation capacity

»

270 mc volume transportation capacitaty

 

Sales and promotion fleet:

»

Sales - 121 Ford cars

»

Promotion – 30 Ford cars       


IT and communication system

Beginning 2001, Relad implemented the SAP R/3 ERP.
Choosing this high technology and international well-known ERP (Enterprise Resource Planning) allows the integration and an excellent in-time managerial control of the whole structure.

The management of Relad has in this way an advanced instrument for analysis and control, which permit to take efficient and documented decision based on in-time data.

Beyond the quality of managerial decision, the functionality of the system is reflected in all the basic operations of the company being an essential component of the assurance for the quality of distribution service offered to the clients.

The IT infrastructure of Relad, from the servers of the ERP system to the communication platform (Relad has a virtual private network - VPN based on communication through optic fiber and/or radio-modem with ISDN as spare alternative) insure both the functionality of the implemented integrated systems and permanent communication inside the Relad structure regardless the location.

The capability of fast processing of the large economic and managerial relevant information can be considered as key factor for sustaining the competitive advantage of Relad.

 
 
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