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Objectives  
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More than 240 EURO million turnover in 2007;

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Overall market leadership (i.e. also in the pharmacy distribution channel);

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Leadership in e-trade - launch of the electronic marketplace ePharmUp (developed as an EU program);

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Leadership in biotech products;

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Strengthening of the generic portfolio;

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Implementation of new CRM (interaction center and SFA);

   
 
 
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